Medical Affairs Strategic Summit West (MASS West) 2022 has ended

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Medical Affairs Strategic Summit West (MASS West) 2022

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7:30am PDT

Attendee Registration & Networking Breakfast  

8:30am PDT

Conference Co-Chairperson's Opening Remarks  Rutvi Doshi, OD • Arthur Chan

8:45am PDT

Identify Potential Success Factors in Developing an Impactful Medical Plan that Compliments Cross Functional Team PlansJamie DeMaria

9:15am PDT

Measuring the Immeasurable: Data-driven Value and Impact Measurement of Medical AffairsArshi Gupta

9:45am PDT

Panel:  How to Demonstrate the Internal and External Value of Medical Affairs Through Cross-Functional CollaborationBarbara Troupin • Blake Morrison, PharmD • Mandeep Kaur MD, MS • Rutvi Doshi, OD • Lynn Bass

10:30am PDT

Networking Break

11:00am PDT

 Explain How Real-World Data and AI Analytics Can Inform Product Development  Eddie Power PhD MBA

11:30am PDT

Discover the Four Technologies Disrupting Insights Management for Medical AffairsNatalie DiMambro

12:00pm PDT

Networking Lunch

1:00pm PDT

Medical Affairs Strategy Track Chair Opening RemarksBlake Morrison, PharmD Medical Communications Track Chair Opening RemarksCheri Osteen MSL Best Practices Track Chair Opening RemarksRichard Swank

1:15pm PDT

Establish the Value of Medical Affairs in Small Pharma to Ensure Proactive Collaboration and Alignment with Partners   Mirta Grifman Demonstrate Field Medical’s Value to Leadership TeamsJennifer Campagna PANEL: Breakdown the Challenges of a Global to Local Content ModelStacey Fung • Kari Johnson • Cheri Osteen

1:45pm PDT

Influence and Impact: Data Science for Effective HCP Engagement Med Affairs StrategyIan Bailey Driving KOL Engagement on a Strategic Continuum Using Insights and OutcomesManish Sharma • Rick Jarecke

2:15pm PDT

PANEL: Finding the Right Metrics to Accurately Exhibit the True Value of Medical Affairs Engagement   Richard Swank • Avery Ince • Peter Gin-Fu Chen, PhD • Sarica Klein PANEL: How the Changing Digital Environment Allows for Flexibility in Your Digital Content StrategySherry Siegert • Maria Vassilakis • Avni Patel • John Harris PANEL: Review How to Motivate and Nurture Your MSL Team to Inspire Career GrowthSusan Malecha • Kimberly Jacobson • Jennifer Campagna • Vanessa Jacobsen

3:00pm PDT

Networking Break

4:15pm PDT

Measuring and Optimizing Medical Affairs Impact with Share of Scientific Voice™Matt Rogers • Allyson Metcalf Align Messaging Across Functions Through the Development of a Scientific PlatformAndrea Lacasia The Future is Now: How Customized MSL Education Can Shape a Product LaunchTunde Smith

4:45pm PDT

Medical Affairs Strategy Interactive ActivityBlake Morrison, PharmD PANEL: Leverage Medical Communications to Reach a Brand’s Overall Medical GoalCheri Osteen • Noelle Griffin • Lorena Griparic • Dannis Chang PANEL: Utilize Digital Tools to Enhance Your Virtual KOL EngagementLynn Bass • Laura Benthale, PharmD • Catherine Freiman

5:30pm PDT

Medical Affairs Strategy Track Chair Closing RemarksBlake Morrison, PharmD Medical Communications Track Chair Closing RemarksCheri Osteen MSL Best Practices Track Chair Closing RemarksRichard Swank Networking Cocktail Reception

6:30pm PDT